Python script to create a point WITH attributes values

I have coded up a Python script that determines the coordinates of where I need to create a new (calibration)point, but I can't work out how to add it to a feature class WITH other attributes.

I can create a pointGeometry and add it to a new feature class, as shown here...
http://resources.arcgis.com/en/help/...0000039000000/

...thus creating points but with no attributes to show what road each point belongs to. But I need to append it to the existing point feature class, or at least add the new points to a new feature class with the desired attribute information.

Any help would be greatly appreciated!
Brett.

GIS platform: ArcGIS 10.1